The Nature Conservancy Digital Acquisition Specialist in Virginia

OFFICE LOCATION

Arlington, VA

AA100

WORK WITH US

The Nature Conservancy is the leading conservation organization working to make a positive impact for people and nature around the world in 69 countries, all 50 United States, major US cities and in your neighborhood. Founded in 1951, the mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. One of our core values is our commitment to diversity. Therefore, we are committed to a globally diverse and culturally competent workforce. Visit www.nature.org/aboutus to learn more.

The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.

POSITION SUMMARY

The Nature Conservancy seeks an organized, data-driven, and creative Digital Acquisition Specialist to help implement strategies that acquire and convert new digital leads, keeping a keen eye on best paths to quickly turn warm prospects into committed TNC donors.

ESSENTIAL FUNCTIONS

The Digital Acquisition Specialist is a member of TNC’s Digital Fundraising Department, reporting directly to the Associate Director of Digital Acquisition. S/He is responsible for supporting the Associate Director in implementing marketing strategies that help TNC acquire digital leads and convert them to donors at the highest quantities and in the shortest amount of time possible. The Digital Acquisition Specialist is an experienced online fundraiser, has demonstrated the ability to utilize data and performance metrics to achieve results, and thinks quickly about how best to optimize current campaigns for highest impact. In coordination with the Associate Director, s/he will work closely with the Digital Fundraising team to maximize new donor revenue across multiple channels

RESPONSIBILITIES AND SCOPE

  • Assists the Associate Director of Digital Acquisition in executing strategies to acquire digital leads and convert them to donors.

  • Coordinates and produces digital assets (such as landing pages, email, creative and ad copy) needed to launch marketing campaigns aimed at recruiting and converting new leads.

  • Helps facilitate and optimize the welcome/onboarding strategy for new leads, always seeking to shorten the path to donor conversion for prospects.

  • Identifies, assembles and coordinates reporting requirements that will help monitor long-term performance of new leads; helps analyze revenue and expense data to make recommendations for future growth.

  • Helps optimize TNC’s lead procurement process with vendors, ensuring that data hygiene for new leads is strong.

  • Looks for opportunities to help TNC reach new audiences by more cost-efficient routes.

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in related field and a minimum of 2 years’ related experience or equivalent combination of education and experience.

  • Experience organizing and coordinating projects.

  • Experience creating, editing and troubleshooting web forms and digital assets.

PREFERRED QUALIFICATIONS:

  • Multi-lingual skills appreciated.

  • Multi-cultural or cross-cultural experience preferred.

  • 3-4 years of preferred experience in Nonprofit, electoral, and/or digital agency.

  • Solid knowledge of word processing, database management and spreadsheet (Excel) software, with ability to construct and produce reports, use mail merges and advanced functions.

  • Basic application knowledge of project management principles.

  • Photoshop, HTML and/or social media experience a plus.

  • Experience working with CMS/CRM technology.

  • Strong knowledge of current and evolving trends in relevant marketing disciplines

  • Practical application of marketing concepts.

  • Strong organizational skills and attention to detail.

  • Proven track record of executing successful online fundraising and/or advocacy campaigns.

  • Ability to work in a fast-paced environment, manage multiple projects and produce high-quality work under tight deadlines.

HOW TO APPLY

To apply to position number 45355, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on May 11,2017.

Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.

If you experience technical issues, please refer to our applicant user guide or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of men and women of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of *The Nature Conservancy’s background screening process.*

Job Title: Digital Acquisition Specialist

Location: Virginia

Job ID: 45355

Regular/Temporary: Regular